Success Is Found In The Mystery Of Sex Transmutation
Napoleon Hill in 1937 declared in his book Think and Grow Rich that the men of greatest achievement are men with highly developed sex natures; men who have learned the art of sex transmutation.
Social.com Fell Victim to Social Engineering in the Biggest Theft Since Sex.com
In a move designed to highlight the problem of domain name theft, Guided Tour Software, Inc. is publicly revealing for the first time that Social.com was stolen and then recovered in October, 2006. With appraisals in the seven to eight figure range, this theft is perhaps the largest since Sex.com was stolen in 1995. After securing the domain name, the owner has decided to divest the asset and place Social.com on sale at Sedo starting today.
8 Simple Steps for Treating Adult Acne
The number people over 30 needing acne treatments has climbed to the extent that a report published in Journal of the American Academy of Dermatology recommends raising the age for insurance coverage of the acne drug tretinoin to at least 40. The authors of the report, Drs.
Back Pain Ruining Sex Lives
New survey reveals back pain results in less sex, less satisfying sex, and more relational difficulties.
Adult Inclusive Jamaica Resort - The Ultimate Escapade For Adults
If you want a vacation in a tropical paradise, look no further than Jamaica. Adult inclusive Jamaica resorts offer great outstanding resort amenities, wonderful beaches, and more. In addition to the best beaches worldwide, you can be sure to enjoy the hotels and local culture.
WCET Joins Initiative to Bring More Accountability to Adult-Serving Higher Education
Independent organization to ensure accuracy of results for transparency by design.
OpenDNS Gives SysAdmins The Power to Block Adult Sites; New Service Powered by St. Bernard
St. Bernard's iGuard URL database powers OpenDNS adult site blocking.
Sex, Lies, & Videotape; Part 1
1 Corinthians 7:5-7:5 Sex ,Lies and Videotape. Part 1.
Commitment Ceremonies & Same Sex Weddings - Writing Your Vows
Whether you are committing to each other for the first time, or renewing your commitment on a special anniversary, you can plan your own custom ceremony to mark the occasion.There are often 3 stages to any ceremony.
RE/MAX Preferred to Hold 55+ Event - One Stop Shopping for Active Adult Communities
RE/MAX Preferred will be sponsoring a one of a kind "55+ Open House Event" this Sunday, January 21st at the Centennial Mill Community Club House in Voorhees NJ. The event will run all day; from 10 am to 4 pm. Visitors will be able to view fully decorated models at Centennial Mill as well as information on the other 55+ Communities in the area -both New and Re-Sale. Added to that, Adult Living specialist from the mortgage industry, real estate law, estate planning and many others will be on hand to provide a full array of information to visitors considering the "Active Adult Lifestyle".
Adult Diapers - The Many Benefits
Incontinence is a subject that is not often talked about, however it is very common. Millions of people suffer from this problem. Those who experience incontinence and other conditions which prevent control of their bladder movements, make use of adult diapers. In addition to being used for incontinence, adult diapers are also used by people who are physically and mentally challenged.
Arizona's Biggest Putting Green Opens at Active Adult Golf Community Near Tucson
K. Hovnanian active adult community in Arizona unveils the state's largest putting green. K. Hovnanian's Four Seasons® Rancho del Lago is located in the Tucson area amidst scenic mountain views, golf and recreational amenities.
Understanding the Adult Student
Before Malcolm Knowles coined the word "andragogy" to describe the principles of helping adults learn, some popular wisdom on the matter had already accumulated. Learning gets "harder" as you get older; adults learn languages differently than children do.
Adult Acne: Just When You Thought You Were Safe!
When you think about problems with acne, the tendency is to reflect on teenage years. High school students aged 13 - 19 are those most often dealing with inflammatory changes in their skin. Some worse than most, and others who are fortunate enough to never even go through it.
Girls and the City Announces Events in Conjunction with Sex and the City Movie Release
Whirlwind weekend, featuring seven fun-filled events for women, planned in the Baltimore, MD and Washington, D.C. metropolitan areas.
|
 |
 |
Sex in Advertising: Does it Sell?
We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse. Sure, this attention-getting strategy is popular. But, is it effective? Sex appeal can increase the effectiveness of an ad or commercial because it attracts the customer's attention. It's human nature to be curious about sex. A pair of long legs on a billboard is more likely to catch (and hold) a guy's attention than a puppy, regardless of how cute it may be. Even women are drawn to them, perhaps with the desire of having goddess-like legs. However, misuse of sex appeal can be costly. Many campaigns deemed offensive have started brand boycotts that affect sales and damage brand reputation. Abercrombie & Fitch has been involved in several scandals, the latest from their most recent catalog entitled "XXX Wet, Hot Summer Fun." On April 18, 2002, only a week after the catalog hit the stores, the Illinois State Senate passed a resolution condemning A&F's advertising tactics. This resolution, backed by several nonprofit organizations, suggests citizens and shareholders boycott Abercrombie's products and to take a stand against the company's marketing strategies. Although sexy images in catalogs are not at all uncommon, "XXX Wet, Hot Summer Fun" featured naked boys and girls frolicking in natural settings. Not quite appropriate for an apparel catalog targeted at teenagers. Sex in advertising has stirred controversy for many years, an advertiser must be careful when incorporating it in a campaign. Great advertisers consider not only the attention-getting power of an advertisement or commercial, but also what kind of emotional response it provokes in customers. Studies show that the attractiveness of the endorsing model provokes positive responses. Nudity and graphic erotic content, while still increasing consumer's attention, doesn't really generate positive feelings among viewers. In other words, advertisers must be careful to avoid the "cheap shot," which may negatively affect a brand's image. To avoid that, the sexual content in advertising must be appropriate to the product category and have a proper underlying message. In 2000, Heineken launched the "It's All About the Beer" campaign. One spot, called "The Premature Pour," shows a beautiful seductive woman pouring Heineken into a glass. When a guy across the bar responds by pouring his own, he nervously pours too fast and spills foam all over the table and himself. The sexual content is implicit, yet direct. The sexual reference in this and other spots in the campaign worked, causing sales to rise 13% in the first two quarters of 2002. However, Steve Davis (VP of marketing in Heineken USA), claims that, "Provocative is a very good place to be, as long as we're not inflammatory. But the spots also work for a different reason. From the tag line to the plot, they are about a desire for Heineken. Our ads make the beer the hero." Sex sells, yes, but only when used "in good taste." As marketers we must think not only in getting customers' attention for the short term, but also in building a brand reputation that will yield long-term results. Mark Levit is managing partner of Partners & Levit Advertising and a professor of marketing at New York University. Partners & Levit's clients include Procter & Gamble, UnitedHealth Group, and GE Commercial Finance. For more information call 212-696-1200 or visit http://www.partnerslevit.com.
|
